Hanna's media blog

SHORTLIST// Launched in 2007 Owned by Shortlist media, makes Shortlist magazines.  Own subsidiaries like Stylist, Emerald Street and Mr Hyde Independent. Freemium UK based, but can be sold in some other countries e.g. Dubai. Has a website, cross-media interest. Might rebrand as a recent drop in Shortlist but high interest in Stylist. THE BIG ISSUE// Street Newspaper. Their distribution model is completely different from every other magazine. They have a foundation, try to employ those in poverty or those who may be homeless. Social enterprise, business in which profits are ploughed back into the company where homeless are helped. They have an online shop. Independent. Global BAUER// Owns brands like Empire, TV Choice and That's Life.   Owns radios such as KISS, MAGIC and HEAT. TV channels like KISS TV. Co-owned by channel 4. Multi-media platform media of print digital radio and tv. Conglomerate European based, in Hamburg.  Covers 16 countries a

Disney as an institution  Founded by Walt Disney and his brother in 1923. They started it off by making short animations These animations would be shown as part of a cinema   1928 Steamboat Willie was released this was the first Mickey Mouse  In 1937 Snow white and the Seven Dwarfs was released, this was the first feature length animation which was distributed by RKO. In 1932 Disney premiered the first cartoon in colour.   SNOW WHITE: Premiered December 1937 Only released in two cinemas, in New York and Miami (January 1938) Movie related merchandise was released First feature film soundtrack ever released on phonographic.  Then there was a general release in February 1938. Box Office $7 million. It was then re-released in 1944, 1952, 1958, 1967, 1975, 1983, 1987 and 1993. The TOTAL box office is $180 million and then about $1 billion when adjusted for inflation. DISNEY TIMELINE: In 1950 the first live action film gets produced In 1950 they start working on

Blockbuster  - A massive hit, the ones that make studios all the money. The word started to come up in the 1940s, metaphorically it means blowing up a building. Big Films, Big Stars, Big Directors, Big Budgets. Usually Action Films. Brand Partnerships  are established to help with promotion. Jaws (1975)  was the first Blockbuster. This film provided a prototype for the modern blockbuster, Star Wars  then became a second Blockbuster. They both become blockbusters due to marketing. Synergy comes into help. Franchise : a film or series made that is in succession to the previous. Licensed Products: These are like synergy basically where they release products Brand Partnerships : where different brands partner together e.g. Mcdonalds sometimes partners with an upcoming film like Star Wars. Co-branding Adverts : Marketing the Synergy. Sequels make a lot of money. This could be if the first one made a lot of money then they would create a sequel. Hard to make a good end

MARKETING - To sell a product. Distribution: Distributors can acquire a film for a fee and then gain rights to sell the movie. Have to market your film so people know about. Distributors need to spend loads on marketing so they make loads at the box office.  What is the money spent on? Media (Pre-Opening), Majority of the money will be spent before the opening. This is because it is important to obtain hype so more people would see this.  EXAMPLES: Posters Trailers Social Media Posts Actors doing promotional interviews etc. Media (Post-Opening)  Cinema Prints Trailers Marketing TV Spend This is the biggest cost when it comes to distributing a film In the UK a 30 second commercial at peak time can be £10,000 - £30,000. In the USA the biggest one would be commercials during the superbowl. 

ADVERTISING IN MAGAZINES: If magazines did not advertise then it's cover price would be 3x or 4x greater INCOME for a magazine comes from both of the sales and advertising Advertising succumbs 70% of the magazine's income. Any Magazine with a small circulation is more dependent on advertising than one with a larger circulation. APPEALING TO THE ADVERTISERS: Magazines allow the advertisers to target an audience very precisely. Can include free gifts  Steven Watson made a new subscription service called Stack, this gives the user a monthly surprise magazine that the service might think they like. Ride Journal, specialises in a niche but growing community of cyclists in London. not just for cyclists but also for commuters in London Boat Magazine , is a nomadic application which moves around and picks up on the cities, global magazine with a hyper local field. FUTURE OF MAGAZINES? Pay walls could happen Times has already started doing this, they charge peo

TASK / ANALYSE  CONVENTIONS + REPRESENTATION BIG SEAN / XXL XXL is an american hip-hop magazine. Photographed Big Sean, Rapper. Mid-Close Up. Direct Address He's in front of  the Masthead and the text of all the other people who are in the issue, all of which are other rappers. Masthead, font is big bold and short with a red background.  This could either be a creative choice or they wanted to show that the significance of the magazine is the celebrity. All American. So many stars in this magazine, unconventional feature of the coverlines in the background rather than in the foreground which anchors the meaning of it being of american and hip-hop. Ethnically diverse, the background text may not show pictures of the other rappers but there are different rappers from different races. E.G. Mac Miller is of a white ethnicity but then we have other black rappers such as Kendrick Lamar Cover star with the main cover line 'living the good life' r

MAGAZINES Magazine = Leaflet with loads of pages. Leaflets, posters and flyers have been around for many years Magazines appeared in the UK in the late 1700s Early magazines would be The Gentleman's Magazine from  1750s. Wasn't until the late 19th century / early 20th century when magazines started to take off. Without magazines or newspapers there wasn't any other way of speaking to other people. Early magazines also include Vanity Fair. Fake news even existed back then. Magazine circulation is declining. 1896 VS 2017 VANITY FAIR 2017 /  Direct address   mid-close shot  Photographed Similarities; we have cover-lines and mastheads. Serif font. Contemporary, looking fresh faced. Modern, mixed race, American and divorced. Brand new for a princess to have this status 1896 /  Body Language is very posy wide very long-shot one model is looking away  Peacock on the vanity fair title, thought to be a very flamboyant animal w

LOGAN (2017) Production Company = 20th Century Fox & Marvel Entertainment They have produced other films such as Deadpool and many of the X Men Films. Director = James Mangold He has also directed The Wolverine (2013) and Knight and Day (2010), both of which are action movies. Logan cost $97 million to make. It was distributed by 20th century fox and made $619 million at box office. What paid advertising did they do? They paid to show their trailer at the super bowl 4 Different trailers and TV spots. Helps build up hype. What other promotion? Interviews on abc news etc. TV appearances Patrick Stewart says he will retire from acting, generating interest. How did they use technology? On Hugh Jackman's Twitter account he uploaded a video of himself making voices for Logan 20th century sharing fanart of Logan Hugh Jackman sharing photos of Logan Posters on his twitter.

Mini Essay Q) How do converging platforms, distribution methods and increasing interactivity give Minecraft fans new experiences? Converging platforms, distribution methods and increasing interactivity of Minecraft can give a fan a whole new experience to the game. An example would be cross platforming. Minecraft was created in 2009 by a man called Markus Persson, most commonly known as 'Notch'. Notch started the game off with the help of his independent company Mojang. Minecraft begun to rise with 1000 sales within 24 hours which led to workers at Mojang were being paid $250,000 a day. Come 2014 Notch agreed to sell Minecraft, as the start of his EULA agreement (rules set by a gaming company about what the user can do with it, e.g. what sort of mods they can create). So players were no longer allowed to sell off their own mods, Notch felt as if this could protect against viruses but some people did make business off this so negativity started to spiral. Twitter users st

NOTES: CONVERGING PLATFORM CONVERGING - COMING TOGETHER PLATFORM - WHERE YOU PLAY THE GAME CONVERGING PLATFORM - PLATFORMS COMING TOGETHER. DISTRIBUTION METHODS - HOW YOU SELL IT,  INCREASING INTERACTIVITY - ENGAGING WITH THE PRODUCT OR WITH OTHER PLAYERS.  PLAN Introduction: (Only 2 sentences, talk about the question, a little bit about minecraft a date or one or two key facts) Converging platforms, distribution methods and increasing interactivity can make a Minecraft fan's experience within and outside the game a whole new experience. As (facts & figures) Main Body: key points in 4 paragraphs: 1) Minecraft Background Markus Persson aka Notch, creator of Minecraft, used to be called 'cave game' was then released in 2009, Notch quit his day job to set up his independent company called Mojang (2010). 1000 sales in 24 hours, Mojang were getting paid $250,000 a day. 2014 was the year Microsoft took over Mojang, Notch agreed to sell minecraft, a

FANDOM & HENRY JENKINS: Optimistic - Audience as active, media is positive. Fans follow their object of admiration sometimes obsessively or blindly.  Henry Jenkins is an influential Media theorist.  Media 2.0 = Media post 2000, media that requires wifi connectivity Web 2.0 = Interactive Nature, user generated content. Jenkins is interested in the online world, media 2.0. His 1992 book called Textual Poachers: Television Fans and Participatory Culture , the poacher part meaning the fans steal the story, they don't just watch they take part. They do something with it. Textual Poachers can write stories Storyworlds extend narratives, they can present things such as fanfiction or video tributes. Participatory Culture in which audiences are active and creative consumers rather than passive consumers. Jenkins describe the collaborative audience interaction as collective intelligence. TEXTUAL POACHING IN GAMES  [MINECRAFT] In Minecraft you can change our chara

HOLLYWOOD NOTES Hollywood is a metonym.  A place in southern california.  Can be associated with fame, celebs and the film industry. Film was made in france. Lumiere brothers. Hollywood became more americanised as american films were in english while french were in french so the english films became more popular, another reason would be that europe was at war so not enough time to make films. FORDIST - Followed by Henry Ford's method of making cars, where one studio works with crews on one genre of film. VERTICAL INTEGRATION - Companies controlling all means of production, distribution and consumption. The companies own all actors and rights etc.  THE BIG FIVE STUDIOS: Radio Pictures (RKO) ESTABLISHED - 23rd October 1928 EARLY STUDIO HEADS - Joseph P Kennedy FAMOUS STARS -  Katharine Hepburn, Walt Disney, Ingrid Bergman,  MOST SUCCESSFUL FILM - Citizen Kane (1941) Metro Goldwyn Mayer (MGM) ESTABLISHED - 17th April 1924 EARLY STUDIO HEADS -

MINECRAFT FILM: The product is a Film, Minecraft are using synergy to make a film. Warner Bros own the rights, they obtained the rights to the film in february 2018. Director was initially Rob McElhenney but left due to creative difference. Steve Carell cast in the movie. Film release date will be May of 2019.  Audience is mainly the Minecraft players.  Massively problematic and controversial, no casting and crew and the release date is soon. But you can defy expectations.  MINECRAFT / LEGO: They have converged with Lego.  Many people compare the two, the partnership was obtained to reach a wider audience. Mojang was surprised that the partnership was made. Developed by lego's cuusoo platform, this is where lego players ask for legos that they want and then they're verified by the producers.  Markus Persson was following this platform already. You're basically playing minecraft physically. It will be successful, as its attracting a new younger demograph

MINECRAFT AND CROSS-PLATFORM GAMING SHORT MINECRAFT RECAP Markus Persson aka Notch made Minecraft, Based it off Legos Mojang was the company that started it. Microsoft bought Mojang in 2014. Which now exists as a subsidiary of a global conglomerate.  CROSS PLATFORM GAMING Was introduced in late 2017. You can play the same game against other different players on different platforms. For example someone can play minecraft on their xbox whilst playing another player on their phone. Microsoft were the first media company to launch cross platform gaming, the update was called the ''better together'' update.  There was one console that was not included which was the PS4. HOW DOES THIS OFFER A NEW WORLD TO PLAYERS? Attracts many more players overtime, definitely has benefits for the audience. Offers a solid consistent experience.   Also gives microsoft a bit of kudos.  Disadvantage, bullying could still happen this is why PS4 didn't want to