Short Task / Logan

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LOGAN (2017)

 Production Company = 20th Century Fox & Marvel Entertainment
They have produced other films such as Deadpool and many of the X Men Films.

 Director = James Mangold
He has also directed The Wolverine (2013) and Knight and Day (2010), both of which are action movies.

Logan cost $97 million to make.

It was distributed by 20th century fox and made $619 million at box office.

 What paid advertising did they do?

  • They paid to show their trailer at the super bowl
  • 4 Different trailers and TV spots. Helps build up hype.


 What other promotion?
  • Interviews on abc news etc.
  • TV appearances
  • Patrick Stewart says he will retire from acting, generating interest.


 How did they use technology?
  • On Hugh Jackman's Twitter account he uploaded a video of himself making voices for Logan
  • 20th century sharing fanart of Logan
  • Hugh Jackman sharing photos of Logan Posters on his twitter.



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