Disney As An Institution

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Disney as an institution 
  • Founded by Walt Disney and his brother in 1923.
  • They started it off by making short animations
  • These animations would be shown as part of a cinema  
  • 1928 Steamboat Willie was released this was the first Mickey Mouse 
  • In 1937 Snow white and the Seven Dwarfs was released, this was the first feature length animation which was distributed by RKO.
  • In 1932 Disney premiered the first cartoon in colour. 
 SNOW WHITE:

  • Premiered December 1937
  • Only released in two cinemas, in New York and Miami (January 1938)
  • Movie related merchandise was released
  • First feature film soundtrack ever released on phonographic. 
  • Then there was a general release in February 1938.
  • Box Office $7 million.
  • It was then re-released in 1944, 1952, 1958, 1967, 1975, 1983, 1987 and 1993.
  • The TOTAL box office is $180 million and then about $1 billion when adjusted for inflation.
DISNEY TIMELINE:
  1. In 1950 the first live action film gets produced
  2. In 1950 they start working on tv
  3. In 1955 the Mickey Mouse Clubhouse is released for TV.
  4. In 1955 Disneyland is created
  5. 1964, Mary Poppins gets nominated for Oscars.
  6. Walt dies in 1966.





Disney's Net Worth : $92bn

Company valued at about $150bn

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