Analysis of Fairy Liquid Advert

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Fairy Liquid Advert:

The main aim of advertising is to establish a need. The Fairy Liquid advert is establishing the need of being clean.

DENOTATIONS:
  • Starts off with medium shot of father cleaning.
  • Cuts to medium shot of child with Fairy liquid in the background.
  • Emotional appeal; little kid who's doing cute things (e.g. wanting to make a rocket).
  • Two shot of father and son, fairy liquid is still visible.
  • Over the shoulder shot of boy counting down the days (a month has passed)
  • The persuasive method of punishment is also used when the spokesperson refers to Fairy Liquid to be better and more lasting than the next best selling brand of washing up liquid
  • The persuasive method of getting a reward is also used. 
  • Diversity: there's a man doing the cleaning up.
  • Sound: the chosen song is very friendly, giving off happy vibes.
  • 360 pan of the fairy bottle (repetition)
  • Evidence is used when the father swipes the plate with fairy and a scrub and all the dirt is gone.
  • slogan used at the end (more repetition)
CONNOTATIONS:
  • The repetition of the fairy liquid bottle (in the background and being verbally addressed) makes it easier for the audience to remember the name.
  • The punishment method is saying that if you don't use Fairy then the chances are that your chosen brand of washing up liquid will last less. 
  • The reward method can be seen two ways; one is aimed at a young child, they'll see that the boy in the advert has built his own rocket and will want to build one of their own. The other method of reward is getting a washing up liquid that lasts two times longer than the next best selling brand.
  • The diversity with the man doing the washing up can reach out to the male audience too.
  • They use very warm diegetic music. 
  • The evidence part is really useful as it shows the audience just how well fairy liquid is.

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