Magazines (NOTES)

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MAGAZINES

  • Magazine = Leaflet with loads of pages.
  • Leaflets, posters and flyers have been around for many years
  • Magazines appeared in the UK in the late 1700s
  • Early magazines would be The Gentleman's Magazine from  1750s.
  • Wasn't until the late 19th century / early 20th century when magazines started to take off.
  • Without magazines or newspapers there wasn't any other way of speaking to other people.
  • Early magazines also include Vanity Fair.
  • Fake news even existed back then.
  • Magazine circulation is declining.

1896 VS 2017 VANITY FAIR
Image result for 2017 vanity fair meghan
    Image result for 1896 vanity fair

2017 / 
Direct address  
mid-close shot 
Photographed
Similarities; we have cover-lines and mastheads.
Serif font.
Contemporary, looking fresh faced.
Modern, mixed race, American and divorced.
Brand new for a princess to have this status
1896 / 

Body Language is very posy
wide very long-shot
one model is looking away 
Peacock on the vanity fair title, thought to be a very flamboyant animal which sort of links to the model and her pose.
Hand-drawn (would be too expensive to photograph)
Sans Serif font.
Sexually provocative poses.
 Legs showing, not allowed to.

Image result for vogue april 1918
Image result for vogue may 2018

                    1918 VS 2018 VOGUE

2018/

Ethnic diversity, Model wearing a hijab
Group of Women.
Typically Vogue would have a single white woman in a close up.
Direct Address
Highly contemporary
High fashion - content of aspiration.
Masthead - Serif font (virtually identical)
Models are placed in front, because they're ahead.

1918/

Looking at a mirror, away from direct address.
Near the end of the war.
World was suffering, picture is representing a fantasy.
Hand drawn again, very artistic.
Masthead - Serif font

TYPES OF GENRES / MAGAZINE:
  • LIFESTYLE
  • HOBBIES
  • SPORTS
  • HEALTH AND FITNESS
  • CELEBS AND ENTERTAINMENT
  • CHILDRENS
  • WOMENS MAGAZINES
  • MENS MAGAZINE
  • POLITICS
  • LITERATURE
  • SCIENCE AND NATURE
  • PARENTING
MAGAZINE FACTS:
  • Most magazine circulation drops by 4% every year.
  • In 2015 when they looked at magazine titles only 60/422 titles grew in sales.
  • Price cuts cause Cosmopolitan to grow in sales/
  • TV choice is uk's biggest selling title at 50p/
  • Radio Times cost £1.80 
  • 800 Magazine titles in the UK
KEY TERMS:

CIRCULATION = Number of copies a magazine sells.
MASS AUDIENCE = Magazines that appear to lots of people.
NICHE AUDIENCE = Narrow group of readers with particular interest
READERSHIP = Not someone who buys the magazine but someone who reads it.
SUBSCRIPTION = Where a reader pays for a set amount of magazines in advance  at lower prices and receives them in the post.
MASTHEAD = The title of the magazine
PLUG = Text that sells the feature. Will appear inside the magazine
PUFF = Similar to PLUG, a story that is given on the cover
COVER STAR = Main star on the cover.
MAIN COVER LINE = Text that anchors the main image and gives it meaning
BANNER = Text that runs across the lower section of the cover
SKYLINE = Text that runs across the top of the cover

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