Minecraft's Use Of Synergy

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MINECRAFT FILM:

  • The product is a Film, Minecraft are using synergy to make a film.
  • Warner Bros own the rights, they obtained the rights to the film in february 2018.
  • Director was initially Rob McElhenney but left due to creative difference.
  • Steve Carell cast in the movie.
  • Film release date will be May of 2019. 
  • Audience is mainly the Minecraft players. 
  • Massively problematic and controversial, no casting and crew and the release date is soon. But you can defy expectations. 
MINECRAFT / LEGO:
  • They have converged with Lego. 
  • Many people compare the two, the partnership was obtained to reach a wider audience.
  • Mojang was surprised that the partnership was made.
  • Developed by lego's cuusoo platform, this is where lego players ask for legos that they want and then they're verified by the producers. 
  • Markus Persson was following this platform already.
  • You're basically playing minecraft physically.
  • It will be successful, as its attracting a new younger demographic, building minecraft's broad audience.
MINECON:
  • The first minecon event was in 2011, 5,000 people attended.
  • To celebrate release of minecraft.
  • Some came in costumes. 
  • The experience includes; costume contests, exhibits, new items inside the game and meet and greets.
  • There's a Minecon Earth, which is a virtual event that's basically live-streaming.
  • There was a world record attempt. 


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