Film Notes (CONT...)

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MARKETING - To sell a product.

Distribution:

  • Distributors can acquire a film for a fee and then gain rights to sell the movie.
  • Have to market your film so people know about.
  • Distributors need to spend loads on marketing so they make loads at the box office. 
What is the money spent on?
  • Media (Pre-Opening), Majority of the money will be spent before the opening. This is because it is important to obtain hype so more people would see this. 
EXAMPLES:
Posters
Trailers
Social Media Posts
Actors doing promotional interviews etc.
  • Media (Post-Opening) 
  • Cinema Prints
  • Trailers
  • Marketing
TV Spend
  • This is the biggest cost when it comes to distributing a film
  • In the UK a 30 second commercial at peak time can be £10,000 - £30,000.
  • In the USA the biggest one would be commercials during the superbowl. 



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