The cover I will be analyzing is the 'We Are Here' issue from 9th January 2018. The overall composition has the traditional Big Issue aesthetic of looking as if it were homemade; with all the vendors cut out onto the cover. Making it seem as if the vendors had an influence on the creation of the cover. It's text based which is typical of the big issue, but not of most magazines. This is a unique selling point. In the Masthead we can see the iconic Big Issue logo, this is consistent in every issue. It is bold and established and always at the top. In the main cover line we see the words 'we are here'. Smaller cover lines which are about the vendors. There are smaller sell line at the bottom that says 2018 year of kindness, this links back to their values of being kind and creating a voice for the homeless. In the center there's large pink text that says 'WE ARE HERE' this is promoting their inclusivity, the text is highlighted with yellow (in 3D) to ma...