The Big Issue Introduction

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THE BIG ISSUE

The Big Issue is a street magazine which was launched in the year 1991 by a man called John Bird. Coming from a homeless background, John wanted to create a voice for the homeless so he only allowed homeless vendors to sell copies of the magazine. The vendors would buy the magazine for £1.25 and sell it for £2.50 so they would be making business off of it. John called this 'ethical capitalism'. Which means using a profit or a business model to do some moral good.

The Big Issue is global and has sold over 200 million copies in the UK alone. The magazine tries to attract a young and old audience by having a section on politics for the older audience and then a section that could maybe include an interview with a celebrity to bring in the younger audience.

Comments

  1. nessaclyne13 February 2019 at 07:26

    Brief although you do touch on main points. I'd have liked to see a bit more on the magazine's values. V

    ReplyDelete

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