Big Issue Notes

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The Big Issue:
  • 2000 traders out on the street selling the Big Issue.
  • Sold over 200 million copies.
  • The Big Issue has inspired 120 similar street magazines.
  • Their primary objective is to be a independent publication that will offer a public service and improve a social problem.
  • Hybrid genre (entertainment + social business)
  • It costs £2.50 but / £1-25 goes to the trader. So the trader is making business
  • Only homeless people are allowed to sell the big issue.
  • John Bird calls this 'Ethical Capitalism'
  • This means using profit or a business model to do some moral good.
  • In 2013 the Big Issue made more than £5m
  • 100 people approach the big issue foundation every week.
  • Most publishers will use a distribution network that works on a no-sale-or-return basis. This is basically when the magazines that are sold to shops don't go for sale so they're then returned back to the publishers, this is costly and wasteful.

The Big Issue's Messages and Values:
  • To interact with an audience/community.
  • To create a voice for the homeless people.
  • Campaigns on homelessness
  • Covers entertainment through interviews with actors etc.
  • Political lobbying (anti-brexit)
  • Their slogan is 'A Hand Up Not A Hand Down'
  • They're all about charitable acts in the community for diversity.
  • They covered remembrance day, for war veterinarians. 
  • Low production values mean cheaper cheap paper/recyclable.

Who were the Big Issue?
  • They were founded in 1991
  • John Bird was the founder of the magazines.
  • John Birds and Gordon Roddick were both founders.
  • It was a publishing revolution
  • Vendors would buy the big issue and then sell it for double the price.
  • It was a social enterprise.
  • Not a charity, it was a business solving social problems.
  • It is global and can be found in countries such as Australia and Japan etc.
  • In the UK alone there have been over 200 million copies since 1991.
  • Profound social effect.
  • The Big Issue sells ethical products.
  • They invest in money that will lead to other social enterprises.
  • They provide finance to other social enterprises.
  • John Bird became Lord John Bird when he was knighted for his work on the homeless.
  • He actually came from a homeless background.
  • Has won 22 major publishing awards.

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