Jungle Book 1967 & 2016 Notes

JUNGLE BOOK 1967
Production:
  • Storyboarding
  • Traditional animation
  • Disney was ahead of the game.
  • Last film was sword in the stone.
  • The character of Balaou came to life due to the actor cast, the bear went from being a minor star to a huge co-star. 
  • They created the characters around the actors.
  • Wolf cub based on dogs in 101 dalmations.
  • Took inspiration from other Disney films.
  • The people involved in Mary Poppins helped to produce the music.
  • This was Walt's last job before he died, he had a lot of control and wanted to simplify the story and make it less dark to appeal to families. 
  • One main production company
Technology:
  • Hand printed backgrounds
  • Multi-playing camera, basically layering up the background middleground and the foreground.
  • All about light and positioning.
  • Copying the drawing onto light-sensing plates.
  • Jungle Book basically used lots of new techniques.
  • This was groundbreaking during this era.
Ownership, Marketing & Distribution:
  • Released in the US in october of 1967
  • Then re-released in the US in 1978.
  • And then throughout europe in the 90/80s
  • Released it on VHS in the UK in 1991.
  • Then on DVD in 2007
  • The original vinyl soundtrack was also the first record to achieve gold status in the USA from an animated feature.
  • Disney made a live action film in 1994.
  • Animated sequel comes out in 2003.
  • These were distributed in the US by Buena Vista Distribution company.
  • When Jungle Book was first released Disney was already vertically integrated.
  • Disney produced the films and then they were distributed by Buena Vista Distribution company.
  • Distributed internationally by Buena Vista International, both owned by Disney.
COST $20 MILLION TO MAKE
BOX OFFICE: $378 MILLION 

JUNGLE BOOK 2016:
Production:
  • More darker, wanted to appeal to a more male / older audience
  • Live action but masses of CGI.
  • Directed by Jon Favreau.
  • Wanted to make the animals more realistic than cute and cuddly.
  • Took the humour and other things from the 67' film but tried to make it more intense.
  • Closer linked to Kipling's book than the original movie.
  • Original music because wanted to compete with Warner Bros.
  • Moving Picture company.
  • Motion Capture.
  • Several production companies,
Technology:
  • Cutting edge CGI
  • Actors against a blue screen.
  • Actors wore motion captures, used censors to map it all out then make it on the camera.
  • Reflection of progress.
  • Mostly shot in a warehouse.
  • Puppets for animals.
  • Mostly done in separate studios or computers.
Ownership, Marketing & Distribution:
  • So much CGI they had to ship out to other companies
  • Especially the moving picture company.
  • More diversified now.
  • Technology to make film and CGI and then to promote the movie.
  • Social Media
  • Promoting it and just getting it out there.
  • Behind the scenes photos and videos.
  • Snapchat filter for the Jungle Book could turn your face into Kaa the snake.
  • Produced in 3D as long as 2D
  • Warner Bros were making a Jungle Book movie too, but it was called Mowgli: Legend of the Jungle.
  • Disney releasing merch; soundtrack, dvds etc.
  • Fashion designer Kenzo created clothing from the original film.
COST $175 MILLION TO MAKE
BOX OFFICE: $966 MILLION

AUDIENCE:
  • Old audience who have seen the original film.
  • Use the same songs to have a nostalgic effect.
  • A lot of people who have seen the original might have children of their own now who could see the new one.
  • The main character is a child, which appeals more to children.
  • Appeal of CGI and new technology.
  • The cast has a lot of stars in it.
  • Re Releasing and vaulting
  • Synergy: Mcdonalds, Games, Spin-off shows etc. 
  • Brand Loyalty, adverts that all interlink. Want audience to stay loyal to the brand, find out what people like about things and continue doing them but people are loyal to Disney as it's seen as technologically advanced and a massive global phenomenon 
  • Slightly different demographic for the 2016 ver as it appealed to a more young male group.
  • This is due to it's visual effects and cutting edge technology. 
THEORY: Cultural Industries - Hesmondhalgh
  • Cultural production is owned and controlled by a few conglomerates who vertically integrate across a different range of media to reduce risk.
  • Not many people own anything.
  • Risk is a big factor due to popularity, they only rely on big hits to cover the cost of failure.
  • Even Disney wouldn't know if it'll do well or badly.
  • They reuse everything to maintain success.  

Comments

Popular posts from this blog

Radio Writing Task Homework

Analysis of Fairy Liquid Advert

Task 3 Essay - Representations: gender and sexuality