Black Panther CASE STUDY

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BLACK PANTHER (2018)

Productions Companies:

Marvel Studios

Casting:
Image result for black panther cast
  • Chadwick Boseman
  • Lupita Nyong'o 
  • Martin Freeman
  • Daniel Kaluuya
  • Michael B Jordan.
  • Letitia Wright
Most of these cast member are from Captain America: Civil War, which was basically an introduction to the character of Black Panther. But other stars such as Daniel Kaluuya and Michael B Jordan have been added. 

Chadwick Boseman got $3 million out of the movie, whereas Michael B Jordan got only $1 million. 

Production Budget:

$200 million spent on production budget and then an estimated amount of $150 million spent of publicity.

That $200 million for production budget could've been spent on:
  • Cast
  • CGI
  • Location
  • Story rights, as it's being based off a comic.
  • Props and Costume
Marketing Campaign:
  • Range of different TV spots are shown, trailers shown during screenings of other films.
  • Bus Posters
  • Cast members who were involved going to social media and advertising the film. 
  • ''The target audience was mainly for the black community rather than actual fans of the comics this time.'' Said by Chadwick Boseman
  • Letitia Wright and Lupita Nyong'o speak out about the cultural importance of Black Panther.
  • Marvel studios twitter help advertise by tweeting 50 day countdown till black panther.
  • Made it more political kinda.
Image result for black panther licensed productsLicensed Product:

  • A lot of merch involved
  • If you went into a disney store at the time of Black Panther's release you would've seen all the Black Panther costumes and toys.
  • Pop Funko
  • DVD
Brand Partnerships:

    Image result for black panther brand partnership
  • Tiger Beer: 'Not all black cats are panthers'
  • Lexus
  • Anta KT 3 X Black Panther
Image result for black panther brand partnership












 Role of conglomerate in success:
  • Disney can help by advertising trailers on their channel. 
  • People dressed as Black Panther at Disneyland
  • Disney store would be full of Black Panther merch.
  • Main distribution. 

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