Hanna's media blog

Analysis of a Native Advert https://youtu.be/q2CA0_UE4yU For my analysis of a native advert i am choosing the Tom Brady's Wicked Accent skit. The skit is designed to fit into the trend of the website's usual funny videos. It begins with Tom Brady asking for the product he is promoting ''Hey can you tell me where the Under Armour Coldblack golf gear is?''. The camera is seen to be continuously cutting back to an establishing mid shot of Tom Brady standing right next to his desired  Under Armour Coldblack golf gear. Not even shots of Tom there are shots of the employee and other extras seen with the Under Armour logo in the background; He is also seen wearing an under armour jacket which is again promoting under armour. Even from all around the shop there is under armour clothing; we can see this from the logo printed on each item of clothing. This is a brilliant example of native advertising as all the way through the skit, the product is being seen.

The article underlines that adverts have changed platforms. People have no time for TV adverts nowadays; they just want to watch their show and skip adverts. Native advertising  content that is made to look like it's part of the site but it's really just paid promotion. it is made to fit into the tone / style of the website native advertising doesn't make you leave the website you're currently on Branded content  created and funded by a producer or a advertiser the advertiser pays the social influencer to promote their product Target advertising  this is split into two sections: demographics: age gender social/economic income ethnicity psychographics: attitudes your taste what you like buying habits Targeted advertising links to your online history.

The finished product

ANALYSIS OF MY OWN ADVERT The advert begins with a testimonial. The student is asked about their opinion on Tetley's tea. They tell the audience that the tea helps her have a bit of extra energy before she starts her day at school. This can be seen as the persuasive method of having a psychological and physical reward; you're getting tea (physical) and extra energy (psychological). Which is also encouraging a much younger audience to buy Tetleys. This can also be seen as a punishment; if you don't get Tetleys you won't have that extra boost of energy. The advert is kept short and simple with a nice upbeat song which keeps the audience awake, it doesn't tire them out with a lengthy two minute advert, it is kept at 30 seconds. The persuasive method of repetition is also used as the student always mentions the brand name ''Tetley's Tea'' and at the end the logo is shown with it's slogan ''That's better that's Tetleys

Fairy Liquid Advert: The main aim of advertising is to establish a need. The Fairy Liquid advert is establishing the need of being clean. DENOTATIONS: Starts off with medium shot of father cleaning. Cuts to medium shot of child with Fairy liquid in the background. Emotional appeal; little kid who's doing cute things (e.g. wanting to make a rocket). Two shot of father and son, fairy liquid is still visible. Over the shoulder shot of boy counting down the days (a month has passed) The persuasive method of punishment is also used when the spokesperson refers to Fairy Liquid to be better and more lasting than the next best selling brand of washing up liquid The persuasive method of getting a reward is also used.  Diversity: there's a man doing the cleaning up. Sound: the chosen song is very friendly, giving off happy vibes. 360 pan of the fairy bottle (repetition) Evidence is used when the father swipes the plate with fairy and a scrub and all the dirt is gone

DENOTATION: Two shot / medium shot Eye level High contrast Vibrant Daytime Female costume; colour matches the roses, makeup is quite natural. Male costume; dark suit, sophisticated. Looks like they're in love (embracing) The eiffel tower in the background shows us they're in paris. Pink roses. Slogan is ''Paris Je t'aime'' Colours = pink / black Very feminine (don't really see the man's face) No eye contact to show from models. CONNOTATIONS: Two shot to show there's a couple. Main focus here is on the perfume because the two models are just looking at each other. Paris is the city of love; creating a very romantic atmosphere The colours are very feminine (pink) and we can only see the woman's face this shows us that the perfume is aimed more at women. Both models look in love, which adds to the romantic atmosphere.