Summary of Article

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The article underlines that adverts have changed platforms. People have no time for TV adverts nowadays; they just want to watch their show and skip adverts.

Native advertising 


  • content that is made to look like it's part of the site but it's really just paid promotion.
  • it is made to fit into the tone / style of the website
  • native advertising doesn't make you leave the website you're currently on

Branded content 

  • created and funded by a producer or a advertiser
  • the advertiser pays the social influencer to promote their product

Target advertising 

this is split into two sections:

demographics:

  • age
  • gender
  • social/economic income
  • ethnicity
psychographics:
  • attitudes
  • your taste
  • what you like
  • buying habits
Targeted advertising links to your online history.

Comments

  1. media1 October 2018 at 06:01

    You have summarised the article and made notes, but you don't really address all of the task 3 questions.
    Amy

    ReplyDelete

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