Analysis of a Native Advert

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Analysis of a Native Advert


For my analysis of a native advert i am choosing the Tom Brady's Wicked Accent skit.
The skit is designed to fit into the trend of the website's usual funny videos. It begins with Tom Brady asking for the product he is promoting ''Hey can you tell me where the Under Armour Coldblack golf gear is?''.

The camera is seen to be continuously cutting back to an establishing mid shot of Tom Brady standing right next to his desired Under Armour Coldblack golf gear. Not even shots of Tom there are shots of the employee and other extras seen with the Under Armour logo in the background;

He is also seen wearing an under armour jacket which is again promoting under armour. Even from all around the shop there is under armour clothing; we can see this from the logo printed on each item of clothing.

This is a brilliant example of native advertising as all the way through the skit, the product is being seen. There is not one single frame where the Under armour logo can not be seen.

The advert is effective because It doesn't require you to abandon the experience you're currently in and it doesn't let you get re-directed to a different site. While someone may be watching this skit they will be seeing the Under Armour logo flash up in front of their eyes dozens of times, this is a key persuasive method called repetition, which has the aim of getting the product stuck in the viewer's head.

The advert also uses humour; making fun of Tom Brady's 'boston' accent


Comments

  1. media1 October 2018 at 05:59

    You have made a good start to the course Hanna, working well on the practical task and keeping your blog up to date. Your analysis here discusses how and why this is a native advert. However it lacks technical language and close analysis of camera, mise-en-scene, editing and sound.
    Amy

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