Analysis of YSL advert

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DENOTATION:

  • Two shot / medium shot
  • Eye level
  • High contrast
  • Vibrant
  • Daytime
  • Female costume; colour matches the roses, makeup is quite natural.
  • Male costume; dark suit, sophisticated.
  • Looks like they're in love (embracing)
  • The eiffel tower in the background shows us they're in paris.
  • Pink roses.
  • Slogan is ''Paris Je t'aime''
  • Colours = pink / black
  • Very feminine (don't really see the man's face)
  • No eye contact to show from models.
CONNOTATIONS:
  • Two shot to show there's a couple.
  • Main focus here is on the perfume because the two models are just looking at each other.
  • Paris is the city of love; creating a very romantic atmosphere
  • The colours are very feminine (pink) and we can only see the woman's face this shows us that the perfume is aimed more at women.
  • Both models look in love, which adds to the romantic atmosphere. 

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