Hanna's media blog

PLATFORM: set in exaggerated environment players have to navigate through this environment by jumping and dodging obstacles. unrealistic physics examples: donkey kong or most famously Mario. ACTION ADVENTURE tend to focus on exploration item finding puzzle solving combat examples: grand theft auto SHOOTERS: players use weapons to participate in action violent gameplay more pgi version is splatoon most popular: black ops, call of duty ROLE PLAY GAMES: very immersive taken from dungeons and dragons earliest forms of games and remains hugely popular adapted into action/adventure. examples: zelda, skyrim SANDBOX RPGS; comes from real life sandbox can create whole words and model structures lots of free roaming. minecraft is possibly most popular sandbox rpg. SIMULATION: simulation video games is diverse.  designed to like simulate aspects of real life example: sims STRATEGY: involve the gamer thinking to win originate from boa

In this essay, I will be comparing how media language is used in the construction of gender in two print advertisements for fragrances. In the Aramis advert, we have an eye-level mid-shot of a well-groomed man standing with his hands against the window. The purpose of the eye-level mid shot is to target male customers; the model's gaze is quite taunting which also goes along with the text used ''All a Man is'' which is in quite an authoritative tone. Reinforcing the gender stereotype of men having to be this strong stereotypical sophisticated man. The background is blurred to keep the main focus on the perfume and the model. In the Juicy Couture advert, we see a mid-shot of the model the purpose of the mid-shot is to show off the whole model, this time the model is wearing more revealing clothes, h er dark attire and unkempt hair add to the rebel aspect part of the advert. To add to the mise en scene the model is crushing roses in her hand in a domineering

Evaluation of cross platform advertising   Strengths Potential problems Examples Viral advertising: referring to marketing campaigns as spreading like ''viruses'' massively popular good reach  doesn't last long can be annoying many different competitors can imitate this company's idea and steal it. the first viral advert was believed to be an advert by sony from 1995, but the most popular one right now, as of 2018 is the cadbury gorilla advert. Native advertising: when the advert sits quite nicely with what the user is viewing.  help marketers make money online ergonomical; user doesn't have to open a new tab  BUT they're only for ''feed'' type apps, like apps with timelines.  some ethical issues concerning the deceitful aspect. an example could be buzzfeed, they do A LOT of native advertising Targeted advertising: used by data brokers; companies that gather intel on user's search history.  it

ABUSE CAMPAIGN: AUDIENCE ARE TEEN AUDIENCE CREATED BY HOME OFFICE PURPOSE TO RAISE AWARENESS AND HELP YOUNG VULNERABLE TEENS FEMALE CHARACTER WATCHING FROM THE OUTSIDE, HELPLESS PERSON LOOKING IN/LOOKING AT HERSELF SHOWING YOU CAN SEE ITS A BAD SITUATION. TONE IS QUITE AGGRESSIVE SHOWING US SOMETHING HORRIBLE IS QUITE REAL. BE FOOD SMART: TARGET AUDIENCE IS YOUNG CHILDREN AND THEIR PARENTS DIRECT ADDRESS ''YOU AND YOUR CHILDREN'' STOP MOTION ANIMATION (MAKING IT FUN TO SEE) / REAL YOUNG CHILD NARRATING BRUTAL PUNISHMENT COLOURS ARE VIBRANT AND BRIGHT NARRATION VIA CHILD / GIVING US FACTS. AUTHORITATIVE / CHANGING ATTITUDES. RAISING AWARENESS / KINDA TRYING TO SCARE YOU. MARKETING TECHNIQUE: WEBSITES/APPS/QUIZZES/GAMES/ACTIVITIES/VIDEOS ATTRACTING CHILDREN BECAUSE OF THE BRIGHT COLOURS STARBUCKS CUPS: NOT REALLY AN ADVERT MORE OF A CONTEST GOOD EXAMPLE OF UGC/USERS MAKE AND DESIGN CUPS SO SOCIAL MEDIA SPREAD THE WORD AND MAKE PEOPLE GO TO STARBUCKS

- fast cutting rate - lots of matched cuts - music has a sad tone, to emotionally appeal to the audience. - we see a ethnically diverse group of children. - Boy in foreground, focusing on girl in headscarf. Deep focus. Focus pull into the Boy. - Birds eye view, probably using a drone. - Not very subtle. - slow at the beginning now as the music speeds up the editing speeds up, cutaway rhythm. - mid shot, showing the disabled boy can catch the ball without a hand. - mid shot, showing unity between two people. - Children getting dirtier and dirtier, linking to the product, showing they're blending together, coming together. - On screen caption ''Dirt is Good'' LESS PATRONISING THAN OTHER ADVERT - iconic logo. - similarity there is children. - Both doing child-like activities.

TASK SMARTPHONE RESEARCH: UK BEST SELLER / SAMSUNG UK MOST EXPENSIVE / APPLE Samsung has the most popular adverts Apple adverts are more complex and have a quiet aesthetic to them, Samsung have won an award for their advert Apple is more fashionable, whereas androids can be more smarter. Apple has a much younger modern audience whereas Samsung and other android smartphones have a much more older audience.

AUDIENCE RESEARCH PRIMARY = research you do yourself SECONDARY = research that already exists. But this can come with a few complications, such as reliability. What is your competition? what do your audience want. QUANTITATIVE: statistical numerical normally done large scale closed questions QUALITATIVE: more opinion based  attitudes / beliefs done in interviews  more smaller scale open questions