NOTES

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- fast cutting rate
- lots of matched cuts
- music has a sad tone, to emotionally appeal to the audience.
- we see a ethnically diverse group of children.
- Boy in foreground, focusing on girl in headscarf. Deep focus. Focus pull into the Boy.
- Birds eye view, probably using a drone.
- Not very subtle.
- slow at the beginning now as the music speeds up the editing speeds up, cutaway rhythm.
- mid shot, showing the disabled boy can catch the ball without a hand.
- mid shot, showing unity between two people.
- Children getting dirtier and dirtier, linking to the product, showing they're blending together, coming together.
- On screen caption ''Dirt is Good'' LESS PATRONISING THAN OTHER ADVERT
- iconic logo.
- similarity there is children.
- Both doing child-like activities.

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