Notes on the three different campaign/adverts

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ABUSE CAMPAIGN:

AUDIENCE ARE TEEN AUDIENCE
CREATED BY HOME OFFICE
PURPOSE TO RAISE AWARENESS AND HELP YOUNG VULNERABLE TEENS
FEMALE CHARACTER WATCHING FROM THE OUTSIDE, HELPLESS PERSON LOOKING IN/LOOKING AT HERSELF SHOWING YOU CAN SEE ITS A BAD SITUATION.
TONE IS QUITE AGGRESSIVE SHOWING US SOMETHING HORRIBLE IS QUITE REAL.

BE FOOD SMART:

TARGET AUDIENCE IS YOUNG CHILDREN AND THEIR PARENTS
DIRECT ADDRESS ''YOU AND YOUR CHILDREN''
STOP MOTION ANIMATION (MAKING IT FUN TO SEE) / REAL YOUNG CHILD NARRATING BRUTAL PUNISHMENT
COLOURS ARE VIBRANT AND BRIGHT
NARRATION VIA CHILD / GIVING US FACTS.
AUTHORITATIVE / CHANGING ATTITUDES.
RAISING AWARENESS / KINDA TRYING TO SCARE YOU.
MARKETING TECHNIQUE: WEBSITES/APPS/QUIZZES/GAMES/ACTIVITIES/VIDEOS ATTRACTING CHILDREN BECAUSE OF THE BRIGHT COLOURS

STARBUCKS CUPS:

 NOT REALLY AN ADVERT MORE OF A CONTEST
GOOD EXAMPLE OF UGC/USERS MAKE AND DESIGN CUPS
SO SOCIAL MEDIA SPREAD THE WORD AND MAKE PEOPLE GO TO STARBUCKS.
WORD OF MOUTH. ANYONE CAN DECORATE A CUP BASICALLY.
TARGET AUDIENCE IS FOR YOUNG ADULTS/PEOPLE IN THEIR EARLY 20S.

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