Representation in News

-
Representation will come up in question one and possibly four.

Theories:

Hall - Ideology, most representations reflect the dominant ideology. Most things we see in society just churn out representations we see already. Representations are constructed not fixed.

Gilroy - Media 'Others' - Defines non-white people for their differences and nothing else.

Van Zoonen - Classic feminist gender representation theory, gender representations depend on society and culture and change over time. Women are objects, spectacles, male-gaze.

Butler - Gender studies, it's not fixed it's a performance. People act out

Hooks - Intersectionality, the way that gender/class/ethnicity intersects. Black women's experiences aren't the same as white.

Gauntlett - Online means you can be whoever you like, get your own identity.

Linking these together:

Post-Colonial Theories - Look at the experience of nonwhite BAME people; Hall, Gilroy, and Hooks.

Feminist: Van Zoonen, Butler and Hooks

Post Modern: Gauntlett

Representations + Ideology:
  • Crossover but representation can enforce ideology
  • In The Guardian, we have a sense of social/collective action
  • They do a lot of campaigns
  • Campaigns around gender violence etc,
  • Ideologies of Daily Mail it's all about individualism; finance, make sure you save your money.
  • Guardian takes responsibility - Curran & Seaton
Examples:

Reeva Steenkamp Cover:
  • Van Zoonen Theory - Male Gaze
  • We're there to look down on Reeva as she's being heavily sexualized
  • And to look up to Oscar Pistorious as he's dressed in his Olympic outfit  
  • Mise-En-Scene
  • Reeva looks more seductive than a victim; Direct Address
  • Olympian connotates superhero powers, he's heroic.
  • Dominant Patriarchy.
  • Reeva sexually objectified, seen in a negative light while Oscar is shown as a hero.
  • Usually, victims are portrayed in a different light, but in this case, they've reversed those images. 
  • Butler - Highly Gendered performances; Dominant Masculinity - heroic, Feminity - pink - blonde - sexualized.
Serena Williams Cover:
  • Hooks - Black Women's bodies are objectified in different ways.
  • She's strong and muscular
  • They're focusing on her looks rather than her athletic abilities.
  • She's a tennis player, they should be celebrating her sportsmanship.
  • Images.
  • Professional Sportsperson her body should be like that.
Shamima Begum Cover:
  • Negative
  • Unsympathetic
  • Headline 
  • Shamima Begum; teen from East London
  • Hooks would argue that asian women would always have negative portrayals
  • 'Jihadi Teen' Radicalised at a very young.
  • No Entry - Upper Case - Bold - Sans Serif Font- Red - Stating that she's dangerous. 
  • Expression - No remorse - Direct Adress - Shows shes incapable of showing emotion
  • Hooks would say that most of the representations of Hijab wearing women are negative ones.
  • Islamaphobia
  • Gilroy - Talks about 'Others' - Left UK to go to Syria - Distances audience
  • Costume - Mise En Scene - Reinforces our distance
  • News Narrative - Suggests that she is no longer British, or should lose her residency / implicit link to her religion. (News presents Britishness as something different) 


Comments

Post a Comment

Popular posts from this blog

Radio Writing Task Homework

-
How does the Radio One Breakfast Show  reach it's audience? The Radio One Breakfast Show is a radio show which airs from 6:30 AM to 10:00 AM during the week, not airing on the weekends. The show's target audience are 15-29-year-olds. But the show's presenter is actually 32. I feel as if the fact that the presenter is older than the target audience is only to prevent the show from doing immature things etc. By having an older host they'll know what to do and what not to do. Something that I realized is that the Radio One Breakfast show are aware that they do have an older audience listening so to keep the older audience they play older songs at times the younger audience might not be listening for example at 11:30 am they played songs like Genie in a Bottle and Block rockin' beats. The younger audience would not be listening at that time due to the fact that they have school, so no access to radio. But earlier in the show they played popular songs such as Breath
Read more

Analysis of Fairy Liquid Advert

-
Fairy Liquid Advert: The main aim of advertising is to establish a need. The Fairy Liquid advert is establishing the need of being clean. DENOTATIONS: Starts off with medium shot of father cleaning. Cuts to medium shot of child with Fairy liquid in the background. Emotional appeal; little kid who's doing cute things (e.g. wanting to make a rocket). Two shot of father and son, fairy liquid is still visible. Over the shoulder shot of boy counting down the days (a month has passed) The persuasive method of punishment is also used when the spokesperson refers to Fairy Liquid to be better and more lasting than the next best selling brand of washing up liquid The persuasive method of getting a reward is also used.  Diversity: there's a man doing the cleaning up. Sound: the chosen song is very friendly, giving off happy vibes. 360 pan of the fairy bottle (repetition) Evidence is used when the father swipes the plate with fairy and a scrub and all the dirt is gone
Read more

Task 3 Essay - Representations: gender and sexuality

-
Image
In this essay, I will be comparing how media language is used in the construction of gender in two print advertisements for fragrances. In the Aramis advert, we have an eye-level mid-shot of a well-groomed man standing with his hands against the window. The purpose of the eye-level mid shot is to target male customers; the model's gaze is quite taunting which also goes along with the text used ''All a Man is'' which is in quite an authoritative tone. Reinforcing the gender stereotype of men having to be this strong stereotypical sophisticated man. The background is blurred to keep the main focus on the perfume and the model. In the Juicy Couture advert, we see a mid-shot of the model the purpose of the mid-shot is to show off the whole model, this time the model is wearing more revealing clothes, h er dark attire and unkempt hair add to the rebel aspect part of the advert. To add to the mise en scene the model is crushing roses in her hand in a domineering
Read more