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Showing posts from January, 2020

Stranger Things - Audience

Target Audience: Primary audience - Teenagers (15-19) Secondary audience - Older people who were around during the 80s (30s - 40s) Official Marketing: Original Trailer - Released 30th June 2016 Tagline - 99 out of 100 times a kid goes missing, the kid is with a parent or relative. A love letter to the supernatural classics of the 80s. Specific Things from Trailer that appear to both primary and secondary audience: Primary: Main characters are young; ranges from 12 year olds to 16 year olds, reaching out to teenagers. Trailer circulates around the younger characters, we don't see much of the older characters. Netflix logo Show is more weighed towards younger characters. School environment - Mise-en-scene; costumes, props - bikes. Younger actors Secondary: Scene from episode one thats similar to the scene from Close Encounters To The Third Kind 1977). Tagline -  A love letter to the supernatural classics of the 80s. Winona Ryder's scene Nosta

Stranger Things - Industries Essay

Yes, television is branching out to a more global audience rather than sticking to national enterprises. New TV giants like Netflix and Amazon are monopolizing the market, the content they produce shifts from country to country. For example, if you were using Netflix in Spain you'd have access to Netflix Originals alongside some Spanish series and movies which you probably wouldn't have in the UK. This could be seen as a threat towards national broadcasters, for example the BBC. Netflix isn't a company that would invest in British industries. Netflix now has more rivals such as Disney+ and Apple TV. This led Netflix to  then invested a lot of money on Netflix films/TV shows. In 2018 they aimed for about 700 new original shows. The budget for Stranger Things season one was about $6 Million; a lot of this went into casting such as Winona Ryder, the older famous actors cost more than the younger ones as they were more well-known. Production details and special effects also c

UK News Ownership Essay

Newspapers are produced in many different ways which influence their ownership and regulation. In this essay, I will refer to The Guardian and The Daily Mail as key examples. If a country has free press it means in the newspaper the publishers are allowed to express the opinions they want, even if these opinions criticize the government. I n the UK the press is free; when we look at the news, whether it be online or a physical paper copy, it will be opinionated and we are able to break down.  This differs from television/media who have to express both sides whereas newspapers can express whichever they want. Britain has one of the most concentrated media environments in the world; a lot of power in a very small number of owners. There are three main companies, these are  News UK (Also called News Corp), Daily Mail Group and Reach, they d ominate up to 83% of national newspaper circulation.  When online readers are included, just five companies dominate nearly 80% of the market,

Stranger Things - Industries (2)

Curran & Seaton: Media ownership constructs things we see. The Emergence of Netflix should lead us to question C&S SVOD: Netflix isn't a conglomerate but they do have a lot of power. The world of SVOD has become a duopoly but possibly an oligopoly  Duopoly - Two firms; Netflix at number one and then Amazon Prime at number two. NOWTV - Linked to Sky; their streaming service. You wouldn't need a subscription you can watch it on your phone. They have HBO's content; which you can't get on Prime or Netflix. NOWTV being a significant player could mean that SVOD is an oligopoly. Movement within the last year about big conglomerates starting to fight back, most significantly Disney.  Disney+ will be launched in March, they removed their content from other Disney streaming platforms.  They took marvel films away from Netflix so they can exclusively be run on their SVOD service. Applying C+S: Netflix has challenged the dominance of tradi

Netflix Case Studies

Orange Is The New Black $50 Million per season 105 million viewers Viewers: are 18-49 (Economically Active - They Buy Things) 66% female audience 13 Reasons Why Six Million Viewers $150,000 per episode Cheaper  - Not paying for recognisable actors. Teenage audience On My Block $2 Million per episode Mindhunter

Stranger Things - Industries

Industries HISTORY OF TV: 1920 - First Live Public Broadcast. Only to a very small number of people. BBC comes about 1922  To begin with its mostly a radio organization. First US broadcast - 1936 RCA Telepictures NBC Started off slowly. Early years - experimental. WW2 halted TV  Up until 19950s/60s that TV was getting ''Owned'' Coronation Street 1960s, Dr Who 1963 Colour TV - late 1960S, incredibly small number at this age. Apollo Moon Landing - live broadcast (made people go out and buy TV) Late 1970s we get VCR and VHS cassettes.  These were tapes that could record things on TV and be able to play them again when you wanted to. Time Shift Viewing ^ Into the 80s we start to get satellite television - Sky TV in the UK. In the 90s we start to get regular daily use of TV. 2002 - Freeview; lot's of channels that you'd be able to flick through. 2006 - First HD television broadcast 2012 - Netflix in the UK. 50% of UK Household now subscrib

UK News Ownership

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NEWS OWNERSHIP: Britain has one of the most concentrated media environments in the world; a lot of power in a very small number of owners. Three companies (News UK (Also called News Corp), Daily Mail Group and Reach) dominate 83% of national newspaper circulation. In other countries, it'd usually be around eight or seven companies. When online readers are included, just five companies dominate nearly 80% of the market, these are News Corp, Daily Mail Group, Reach, Guardian, and Telegraph. This could be a worry since we won't be reading a lot of opinions. Curran & Seaton: Power without Responsibility C&S claims that newspaper owners are all about making money rather than expressing their opinions and making creative products. News is still controlled by powerful news organizations who have successfully defended their oligarchy. OLIGARCHY: OLIGARCHY IS WHEN A SMALL GROUP DOMINATES THE MARKET Examples of Oligarchs in news could i

Newspaper Homework Essay

1)  Analyse the different social and cultural representations in Sources A and B. Apply either Hall’s theory of representation or Levi-Strauss’s structuralism The Sun and The Daily Mirror are both examples of tabloid newspapers; these normally feature popular articles that tend to appeal to the masses (this would be celebrity gossip or human interest stories). The adverts are usually aimed towards lower social groups and use more images than text. The two newspapers are focusing on political issues, in terms of context this was a day before the 2019 election. The Daily Mirror are known for being left-winged while on the other hand The Sun have been more right-winged in recent years. The Daily Mirror is focusing more on specific issues, whereas the Sun is giving a generalised picture of what will happen after Brexit. The Sun features opposing politicians Boris Johnson and Jeremy Corbyn,. Both pictures have been placed inside light bulbs with only Johnson's light bulb on; a way

Stranger Things - Gender Representations Essay

Gender is represented in many different ways in Stranger Things; we obviously have the main male and female genders but these are represented distinct ways in terms of masculinity and femininity.  The character of Jim Hopper is rough, scruffy and laid back. He's authoritative and dismissive, whereas men are usually depicted as being responsible and doing the right thing more so in the era that Stranger Things is set in. In one particular scene, where Hopper walks in to his workplace he makes demeaning jokes; to be virile is a key masculine trait. In this scene Hopper also states that ''Morning is a time for coffee and contemplation' ' meaning that he doesn't want to be bothered/hassled. In fact all the men in this scene are depicted as lazy and it's the only female character that's nagging them to do work. Another male figure that abdicates responsibility in a similar way to Hopper is Mr Wheeler. We don't see much of him but when we do he's