Stranger Things - Industries (2)

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Curran & Seaton:

  • Media ownership constructs things we see.
  • The Emergence of Netflix should lead us to question C&S
SVOD:
  • Netflix isn't a conglomerate but they do have a lot of power.
  • The world of SVOD has become a duopoly but possibly an oligopoly 
  • Duopoly - Two firms; Netflix at number one and then Amazon Prime at number two.
  • NOWTV - Linked to Sky; their streaming service. You wouldn't need a subscription you can watch it on your phone. They have HBO's content; which you can't get on Prime or Netflix.
  • NOWTV being a significant player could mean that SVOD is an oligopoly.
Movement within the last year about big conglomerates starting to fight back, most significantly Disney. 

Disney+ will be launched in March, they removed their content from other Disney streaming platforms. 

They took marvel films away from Netflix so they can exclusively be run on their SVOD service.


Applying C+S:
  • Netflix has challenged the dominance of traditional broadcasters
  • Disney owning Fox TV and Warner Bros owning HBO.
  • Netflix itself is now a TV giant, established its own oligopoly/duopoly 
  • Netflix only offers a small amount, we can't see other things.
  • Netflix does offer a diverse range of products and representations.
  • E.G. On My Block & 13 RW, giving things to an audience that mainstream TV isn't doing.
When applying Curran and Seaton to Long Form TV Drama, it's useful to consider the ways in which media ownership can impact upon production and distribution of television content. However, it does not consider the ways in which media productions are shaped by audience demand and it arguably underestimates the impact of online media. 

Hesmondhalgh: Culture Industries:
  • They need to stick to the rules/established genre views/established stars to reduce any risk.
  • Technology increases surveillance of audiences
Vertical Integration:
  • Production model - everyone has their own individual job
  • Distribution & Exhibition is also handled by the same company. 
Stranger Things is a good example as it was made by Netflix, although there were production companies involved but it was still Netflix. They marketed it and they sell it. The only way to watch Stranger Things would be through Netflix.

It profits Netflix back. Only a small percentage on Netflix is vertically integrated content though. 

GLOBAL VS LOCAL TV:
  • New TV Giants like Netflix and Amazon.
  • Content shifts from country to country.
  • Rights-based on territory.
  • Their Netflix original content would be available in any country.
  • This could be seen as a threat to national broadcasters like the BBC.
  • BritBox - Collaboration between BBC, ITV and Channel 4 (paid subscription service for a lot of these British TV programs)
  • Netflix isn't a company that would invest in British industries.
BBC under threat, Boris Johnson wants to get rid of the license fee. If this happens it won't be good news for the BBC.

Regulation

  • Offcom
  • Similar to radio.
  • Internet is not regulated. It can be, but it's too big.
  • Netflix is regulated; age ratings, kids mode, can block certain content
  • Regulated by the BBFC
  • They pay for these as it gives them this degree of professionalims/guidance.
People can make their own decisions, e.g. parents could say it's fine for their kids to watch Stranger Things even though it's a 15.

Offcom have a rule for TV called The Watershed. 

The Watershed - A particular time on Broadcast TV where innappropiate things can occur.

It begins at 9PM and showcases strong material for children not to watch.

There isn't a watershed on Netflix. Only Age Ratings.

Should A 12 Year Old Watch Stranger Things:

Yes:
  • Will have seen content that is similar? - Violence And Swearing
  • Nostalgic about the 1980s. Cultural Insight
  • They'd be interested in the younger characters rather than the older characters; where the more mature content arrives.
  • As long as there's a parent.

No:

  • Reality VS TV, young children would copy certain things.
  • Sensitive - be frightened.
  • Finding balance
BBFC:
  • Families respond well to this.
  • Only for guidance.
  • Some adults will see things are rated 18 and won't watch it.
Industries Essay Plan:

Is TV still TV?
  • Global VS Local Tv
How did companies like Netflix become dominant?
  • Netflix history; SVOD
Is regulation still possible?
  • Offcom + BBFC

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