Netflix Case Studies

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Orange Is The New Black

  • $50 Million per season
  • 105 million viewers
  • Viewers: are 18-49 (Economically Active - They Buy Things)
  • 66% female audience

13 Reasons Why

  • Six Million Viewers
  • $150,000 per episode
  • Cheaper  - Not paying for recognisable actors.
  • Teenage audience

On My Block

  • $2 Million per episode


Mindhunter


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