Advertising Notes: Lucozade

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Related image


NOTES:
  • Gareth Bale; Welsh national player he plays up front and also plays for Real Madrid.
  • 2015 Advert
  • He used to play for Tottenham / Spurs
  • The colour scheme matches the packaging of the product
  • During 2015 he was the most expensive player at the time, he won the 2015-16 title and was elected the UEFA Squad of the Season.
  • Slogan has double meaning; you're superior you're in a different league.
  • Player facts in top right corner, adds credibility.
  • ''Scientifically Proven'' feels more trustworthy, gives credibility, controversy about energy drinks.
  • Gareth Bale - Features are emphasised, possibly photoshopped, strong jawline looks physically fit. Mid-Close up. Direct address, he's a well known sportsman so this could be more important than us seeing his body, he's well groomed. Mise-En-Scene = sports clothing. 
  • Logo appears on packaging and then on the bottom left to reinforce branding. 
  • Lighter colour around him to show he's a celebrity, framing gives space. 
  • Paralanguage - read from left to right top to bottom, so first thing we notice is that he's ''in a different league''
  • They don't write his name down we're meant to instantly recognise him. 
REPRESENTATION:
  • Nation = Welsh National, Real Madrid links to slogan and his skills and his status ''in a different league''
  • Has quite a clean reputation, doesn't get in to trouble all the time, no controversy around him.
  • Bale includes that mythical masculinity, he's strong, he includes eye contact, very confident.
  • Role model, archetype, typical sports star, all round, encompases messages and values.
  • Lucozade is trust worthy and high status. 
OTHER ADVERTS:
Image result for alex oxlade chamberlain LUCOZADE


  • Same model just different model and more text, 
  • Not as well known as Bale so more text
  • Consistency
  • Same Colour scheme
LUCOZADE AS A BRAND

  • Iconic shape of the bottle
  • Colour changed a bit Orange & Blue now
  • A range of different products
  • The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy". The glass bottle was replaced by a plastic one.

CURRENT ADVERT:
  • Advertising Slogans changed
  • Well established been around for a while, just reinforces brand messages don't need to show the product.
  • Inspiration for disabled people  and able bodied peoples, showing you can achieve anything you like if you do work at it.

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