Hanna's media blog

Q) How are media language and intertextuality used in ''Burn the Witch'' to construct representations of groups, messages and values? Radiohead are a band formed in the 1980s, they're inspired by a lot of different alternative genres such as Kranknock, Jazz and 20th century classical music. Although their type of music is mainly described as ''ART ROCK'' which mainly means rock that challenges you and makes you think. We see this genre come to life in Radiohead's Burn the Witch music video. The socio-economic groups depicted in the music video are of two different classes; we have the upper class people and then the working class people. Trumptonshire was a show that debuted in the late 60s, the show is basically about community values in this idyllic small community. Trumptonshire plays a significant role in this music video as the whole setup of the village is very much like the village created in the Radiohead music video.  The characte

Radiohead Intertextuality and Cultural / Political References Cultural reference towards the Immigration Crisis. Suggested by animator Virpi Kettu:  “blaming of different people… the blaming of Muslims and the negativity” Two Major Intertextual references: Children's TV Series: 'Trumptonshire Trilogy' 1973 British horror film 'The Wicker man' The Trumptonshire Trilogy (1969 - 1966): The whole setup of the village is very much like the village created in the Radiohead music video.  The characters are very similar, especially the mayor character. Target audience maybe in their 30s who will understand these references. The show is basically about community values in this idyllic small community. Some have suggested that around the time of the video being made (2016) that maybe this was some sort of a reference to Donald Trump. In Trump's head he's saying Make America Great again but he's really saying make America  like the 50s/6

Semiotics: THREE STAGES FIRST STAGE : Signifier, what they mean. SECOND STAGE: Connotation, what meanings do we bring to that FINAL STAGE: Myth, the stories that we tell around it.

NOTES: Gareth Bale; Welsh national player he plays up front and also plays for Real Madrid. 2015 Advert He used to play for Tottenham / Spurs The colour scheme matches the packaging of the product During 2015 he was the most expensive player at the time, he won the 2015-16 title and was elected the UEFA Squad of the Season. Slogan has double meaning; you're superior you're in a different league. Player facts in top right corner, adds credibility. ''Scientifically Proven'' feels more trustworthy, gives credibility, controversy about energy drinks. Gareth Bale - Features are emphasised, possibly photoshopped, strong jawline looks physically fit. Mid-Close up. Direct address, he's a well known sportsman so this could be more important than us seeing his body, he's well groomed. Mise-En-Scene = sports clothing.  Logo appears on packaging and then on the bottom left to reinforce branding.  Lighter colour around him to show he's a ce

Carry out a textual analysis of print advert for Old Spice. How are viewpoints and ideologies (masculinity, postmodernism, ''race'', Old Spice as a brand) communicated? Use media language (copy, logo, shot, colours, mise en scene etc) to illustrate your analysis. Old Spice is an American brand of male grooming products that date back to the early 40s. They're well known for targeting heterosexual women with male partners, their models are typically displayed as confident and shown to be the ideal man that is desired by many women. This print advert is no different to Old Spice's previous adverts but it does bring in some new themes. The attempts of Old Spice to move into the realm of self-realisation and postmodernism with their advertising is almost undoubtedly link to a shift in ideologies within the 21 st century; forcing the company to subvert their traditional reliance on the male gaze and false pretences of masculinity. However, to say that Old Spi

RADIOHEAD CONTEXT: Formed in 1980s Met in school (Oxfordshire) Inspired by a lot of alternative music genres e.g. Kranknock, Jazz and 20th century classical music. OK Computer album (1997) became very big. Mainly described as ART ROCK (challenging rock, things there to make you think) BURN THE WITCH CONTEXT: From 2016 album called Moon Shaped Pool  Time of the EU referendum Also 6 months before Trump was elected president, early days of Trump campaign. Made in this context, that these things are boiling up. Known to hold anti-capitalist (challenging status quo) views.  A lot of this in regards of their support to environmental causes LYRICS: Making reference to middle ages, when there would be witch hunts. ''If you float you burn'' ref to trials, if you sink to the bottom and die you're innocent but if you float they burn you for being a witch. ''Sing the song on the jukebox that goes''  ''Sing the song of the sixp

OLD SPICE Humour Not to be taken seriously ''This fact has not been fact checked'' Archetype image of burying someone in sand; summer iconography of holidays, tropical islands; sand, boats, sunbathing women. Building up connotation of a tropical island holiday. Volcano = product might be mind blowing, humour. Model facial expression; smug, direct address, confidence from old spice. Making fun of OTT male grooming adverts. Product on bottom right, conventional. In some ways this is traditional (logo, main image and tagline appearing) but in other ways there are lots of layers of meaning. OLD SPICE ADVERT: Displaying confidence, meant to be a man desired by women Episodic Structure; from one location to another.  from bathroom to a boat and then on a house, last two locations link to print advert. OLD SPICE 1947 Advert Traditional message, men groom themselves to be desired by women.  Female is displayed in a very sexist way; male gaze.