Hanna's media blog

DAILY MAIL: Shooter games cause brain damage, Super Mario improves the game. Supports effects theories: Cultivation theory; they tested children for 90 hours and this seemed to lead to brain damage and possibly alzheimer's Moral Panic = stirring up fear for parents, scaring them to think their kids are getting brain damage from this game.  PROBLEMATIC: Real ethical problem by saying the kids will get brain damage and alzheimer's and then forcing them to play the games so they would most likely get these problems in the future.  We don't know the background of these kids, are they happy? are they violent at home?. There is an after brain scan and no before brain scan. Data is very weak, no solid data, no statistics. Very shaky piece of evidence.  GUARDIAN: Looked in more depth at a study that seems to suggest  Spoke more about children of the 90s States Gaming is not real , suggests kids know this.  Looked to see if the children WERE actually engagin

Autcraft attracts autistic children as it allows their creativity to rise, they can build anything they want and they can make friends on Autcraft too. Autcraft is a speical server that allows no bullying so it’s a safe space for autistic children. It improves teamwork with children which can boost their social skills. Minecraft is helpful to kids as in the article the writer tells us a little anecdote on how there was an autisitic kid and he was struggling with switching schools and his parents gave him a plan of his new school, later the child built the school on Minecraft and when he went to the new school he knew exactly where he was going.  The educational version of Minecraft which is designed for classroom purposes has specific features which include: team building, access to only part of minecraft, access to many different elements.  Minecraft used for educational purposes really boosts a child’s creativity and innovation. It also helps children to understand agriculture

Effects Theories: A group of media theories that examine the relationship between media products and their audience. They very firmly take the attitude that the media is more powerful than the audience. This group of theories sees the media as powerful and the audience as weak or passive. There are other audience theories that make the audience seem more active but effect theories show the audience to seem quite weak. History: From the 50s people had TVs in their home which meant they had access to the media.  Due to them becoming affordable. Receiving a lot of messages from the media via television. Then in the 60s media studies was launched as a subject. The focus was mainly on the effects the TV had on their audiences Assumption was we all did the exact same thing with the information being given from the media. Effects theories emerged in the 60s. Said that the media are powerful that control the masses and that they're a ''Hypodermic needle'' injec

Minecraft EARLY DAYS: from the age of 8 he started coding. a mini 6-12 month project.  used to be call ''cave game'' 2009, minecraft released. quit his day to set up his company MoJang (2010) independent media company, had a nice friendly vibe to it. RISE OF MINECRAFT: 1000 sales in 24 hours. They make $250,000 in a day. Allowed people to use their creativeness, build and represent things in their mind. Creativity was a real draw for gamers. Basic Graphics = very accessible / nostalgic. Some say those awkward blocky graphics do facilitate their creativity. Allows Modding. High level of audience engagement.  Notch, in particular was interacting all the time with audience.  Won Game of the Year (2010 UK), year it was released as well. MICROSOFT TAKEOVER: 2014 was the date for the takeover. Mojang now exists as a subsidiary.  EULA (end user license agreement)  =  rules set by a gaming company about what the user can do with it, e.g. what s

10 MINUTE TAKEOVER: genie in a bottle - Christina Aguilera (requested) riding dirty - Chamillionaire (requested) block rocking beats - chemical brothers (requested) aggressive ''where the hell have you been'' celebrity endorsement Lloyd Griffith pop culture = new doctor who THEME TUNE = RADIO ONE BREAKFAST WITH GREG JAMES audience interaction; answering a lot of short phone calls between (young) people a short anecdote, talking to the audience comfortably. sound effects to make funny situation sound dramatic audience interaction, keep viewers listening ''tickets to see ALT J live, listen tonight from 11'' Lloyd Griffith, more audience interaction by asking audience things about themselves and having Lloyd read them out. COMEDY = having a comedian on, making funny remarks. Making serious facts about cathedrals but has a kinda funny theme to it. Promoting Lloyd Griffith's tour. 2:54:20 - Tom Grennan - Found What I've Been Looking

WEBSITE: Who is the target audience? more of the younger folk trying to invite more millennials and gen z'ers  15-29 year olds. Evidence? they have celebrities such as ex-members of one direction, whose fanbase is very young this can attract younger viewers. british artists are also found on here too. short funny skits with gordon ramsay. Interaction with audience? there is a segment on the site called ''get in touch'' this allows you to see their contact information so you can get into touch with them. YOUTUBE: Who is the target audience? at teens Evidence? they have the teen awards live lounge where they cover recent popular chart artists. Interaction with audience? fans invited to comment and show their opinion. INSTAGRAM: Who is the target audience? again, younger people  teens. Evidence? celebrity endorsement; nicki minaj and little mix photos of them together. Interaction with audience?

CONTENT: budget = £34.7 million objective = meant to follow standards of bbc; have high quality high service original challenging innovative engaging target audience = 15 - 29 years old. WHAT THEY SHOULD OFFER: news documentaries live music advice campaigns uk artists BBC SOUNDS APP: Just shows, not music Main issue; competition e.g. spotify or apple etc. 

Be Food Smart In this essay, I will be analysing the Be Food Smart  campaign. The campaign was designed especially to raise awareness of an individual's diet. There are two main audiences here; young children and their parents. We know this as near to the end the child states ''to help you and your kids find a healthier start to the day.'' the direct address of ''you'' breaks the fourth wall and creates a sense of immersion. The entire video has a very authoritative tone to it. The child narrating brutal punishments such as teeth falling out can really scare a younger person; making them think twice about their sugar in-take also the whole campaign helps the child's parent persuade their child into taking up a more healthier diet. But this whole brutal aspect of the campaign really contrasts with its theme of bright colours and the fun stop-motion. The campaign also uses statistics which makes the audience ''85 sugar cubes a mo

Some thoughts on audience, platforms and ownerships: Ownerships: Ownerships; there are different models of media ownerships Bigger conglomerates (organisation with a range of different subsegeries) subsegeries are smaller companies owned by different companies e.g. microsoft, they make hardware, computers, consoles, software etc. Microsoft has a huge ownership in subsidiaries for games.   Main conglomerate is Google, subsidiaries include youtube.  Smaller companies are not often but might be independent, make their own choices and experiment a little Audience interactivity/consumption mods; your own creative input on a game.  change the settings to your own fitting. you can share mods, creates a sense of community. you can also customise characters. make up your own teams. cosplay newer gen games are cheaper so people can move to the next gen consoles. demos Platforms: PS4 XBOX DS, 3DS,  NINTENDO SWITCH iPAD, Tablets