BBC RADIO 1 BREAKFAST SHOW NOTES

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WEBSITE:

Who is the target audience?
  • more of the younger folk
  • trying to invite more millennials and gen z'ers 
  • 15-29 year olds.
Evidence?
  • they have celebrities such as ex-members of one direction, whose fanbase is very young this can attract younger viewers.
  • british artists are also found on here too.
  • short funny skits with gordon ramsay.
Interaction with audience?
  • there is a segment on the site called ''get in touch''
  • this allows you to see their contact information so you can get into touch with them.

YOUTUBE:

Who is the target audience?
  • at teens
Evidence?
  • they have the teen awards
  • live lounge where they cover recent popular chart artists.
Interaction with audience?
  • fans invited to comment and show their opinion.

INSTAGRAM:

Who is the target audience?
  • again, younger people 
  • teens.
Evidence?
  • celebrity endorsement; nicki minaj and little mix
  • photos of them together.
Interaction with audience?
  • interacting in the comment section
TWITTER:

Who is the target audience?
  • trying to attract younger people.
Evidence?
  • pop culture things e.g. games and awards
  • celebrity endorsement again.
Interaction with audience?
  • You can tweet @ Greg James.

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