Music Video Notes (2)

POSTMODERNISM:

• A mix and match aesthetic
• taking influences from different genres
• the appearance is as important, maybe even more important than the meaning behind.
• Blurring of time and space
• non-linear narratives
• breaking the fourth wall
• INTERTEXTUALITY is when deliberate references are made to different media products. 
• The music video is only understood if the reference is understood,
• Mixing fantasy and reality (simulacra - Baudrillard) 

GOODWIN'S FRAMEWORK ANALYSIS:

• Think of the authorage
• Basically the star, the author of the video.
• The way they present themselves
• Authorage implies that the artist literally stamps their own visual style onto the music video.
• This makes them more recognisable to the audience.
• Establishes the representation of the artist; their sexuality,  dress sense, beliefs and values.
• Authorage can ADD to the star quality.
• Ariana Grande is an example of this 

GOODWIN'S FRAMEWORK OF ANALYSIS:

Goodwin (1993) also suggested that some useful themes to analyse and consider in relation  to music video and it's relation to the audience.