psychographics task

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Analysis of Fairy Liquid Advert

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Fairy Liquid Advert: The main aim of advertising is to establish a need. The Fairy Liquid advert is establishing the need of being clean. DENOTATIONS: Starts off with medium shot of father cleaning. Cuts to medium shot of child with Fairy liquid in the background. Emotional appeal; little kid who's doing cute things (e.g. wanting to make a rocket). Two shot of father and son, fairy liquid is still visible. Over the shoulder shot of boy counting down the days (a month has passed) The persuasive method of punishment is also used when the spokesperson refers to Fairy Liquid to be better and more lasting than the next best selling brand of washing up liquid The persuasive method of getting a reward is also used.  Diversity: there's a man doing the cleaning up. Sound: the chosen song is very friendly, giving off happy vibes. 360 pan of the fairy bottle (repetition) Evidence is used when the father swipes the plate with fairy and a scrub and all the dirt is gone...
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Stranger Things - Audience

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Target Audience: Primary audience - Teenagers (15-19) Secondary audience - Older people who were around during the 80s (30s - 40s) Official Marketing: Original Trailer - Released 30th June 2016 Tagline - 99 out of 100 times a kid goes missing, the kid is with a parent or relative. A love letter to the supernatural classics of the 80s. Specific Things from Trailer that appear to both primary and secondary audience: Primary: Main characters are young; ranges from 12 year olds to 16 year olds, reaching out to teenagers. Trailer circulates around the younger characters, we don't see much of the older characters. Netflix logo Show is more weighed towards younger characters. School environment - Mise-en-scene; costumes, props - bikes. Younger actors Secondary: Scene from episode one thats similar to the scene from Close Encounters To The Third Kind 1977). Tagline -  A love letter to the supernatural classics of the 80s. Winona Ryder's scene Nosta...
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Stranger Things - Gender (Representation)

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GENDER REPRESENTATION: Masculinity:  Jim Hopper Rough Scruff Heightened masculinity Laidback/he takes it easy Authoritative/Maybe a bit rude   Dismissive/irresponsible Manliness is about responsibility and doing the right thing. Demeaning jokes; to be virile is a key masculine trait. ''Morning is a time for coffee and contemplation'' - don't bother me and don't hassle me. All the men in that scene are lazy and it's the woman who is nagging. Mr. Wheeler ''You see what happens when...'' Formal attire Men are easy-going, men don't worry about stuff. He doesn't care about children's lives. Both him and Hopper want to abdicate responsibility. Mr. Clark  Frail - Weakness Can't control class Adult nerd? Teacher He cares / in touch with his emotions / happy to discuss emotions  whereas the other two men don't want to. Jonathon & Steve Jonathon had to take on a logical father...
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