psychographics task

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Analysis of Fairy Liquid Advert

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Fairy Liquid Advert: The main aim of advertising is to establish a need. The Fairy Liquid advert is establishing the need of being clean. DENOTATIONS: Starts off with medium shot of father cleaning. Cuts to medium shot of child with Fairy liquid in the background. Emotional appeal; little kid who's doing cute things (e.g. wanting to make a rocket). Two shot of father and son, fairy liquid is still visible. Over the shoulder shot of boy counting down the days (a month has passed) The persuasive method of punishment is also used when the spokesperson refers to Fairy Liquid to be better and more lasting than the next best selling brand of washing up liquid The persuasive method of getting a reward is also used.  Diversity: there's a man doing the cleaning up. Sound: the chosen song is very friendly, giving off happy vibes. 360 pan of the fairy bottle (repetition) Evidence is used when the father swipes the plate with fairy and a scrub and all the dirt is gone...
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Radio Writing Task Homework

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How does the Radio One Breakfast Show  reach it's audience? The Radio One Breakfast Show is a radio show which airs from 6:30 AM to 10:00 AM during the week, not airing on the weekends. The show's target audience are 15-29-year-olds. But the show's presenter is actually 32. I feel as if the fact that the presenter is older than the target audience is only to prevent the show from doing immature things etc. By having an older host they'll know what to do and what not to do. Something that I realized is that the Radio One Breakfast show are aware that they do have an older audience listening so to keep the older audience they play older songs at times the younger audience might not be listening for example at 11:30 am they played songs like Genie in a Bottle and Block rockin' beats. The younger audience would not be listening at that time due to the fact that they have school, so no access to radio. But earlier in the show they played popular songs such as Breath...
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Stranger Things - Audience

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Target Audience: Primary audience - Teenagers (15-19) Secondary audience - Older people who were around during the 80s (30s - 40s) Official Marketing: Original Trailer - Released 30th June 2016 Tagline - 99 out of 100 times a kid goes missing, the kid is with a parent or relative. A love letter to the supernatural classics of the 80s. Specific Things from Trailer that appear to both primary and secondary audience: Primary: Main characters are young; ranges from 12 year olds to 16 year olds, reaching out to teenagers. Trailer circulates around the younger characters, we don't see much of the older characters. Netflix logo Show is more weighed towards younger characters. School environment - Mise-en-scene; costumes, props - bikes. Younger actors Secondary: Scene from episode one thats similar to the scene from Close Encounters To The Third Kind 1977). Tagline -  A love letter to the supernatural classics of the 80s. Winona Ryder's scene Nosta...
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