Analysis of Fairy Liquid Advert
Fairy Liquid Advert: The main aim of advertising is to establish a need. The Fairy Liquid advert is establishing the need of being clean. DENOTATIONS: Starts off with medium shot of father cleaning. Cuts to medium shot of child with Fairy liquid in the background. Emotional appeal; little kid who's doing cute things (e.g. wanting to make a rocket). Two shot of father and son, fairy liquid is still visible. Over the shoulder shot of boy counting down the days (a month has passed) The persuasive method of punishment is also used when the spokesperson refers to Fairy Liquid to be better and more lasting than the next best selling brand of washing up liquid The persuasive method of getting a reward is also used. Diversity: there's a man doing the cleaning up. Sound: the chosen song is very friendly, giving off happy vibes. 360 pan of the fairy bottle (repetition) Evidence is used when the father swipes the plate with fairy and a scrub and all the dirt is gone...
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