Music Video Notes

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DIFFERENT TYPES OF MUSIC VIDEOS:

  • Performance; lip synced or live performance, choreographed, dancing etc.
  • Narrative; with a storyline / themes / motifs etc
  • Conceptual; abstract set of motifs w/ no obvious links to the music.
things to analyse:
  • camera angles; shot size, camera movement, framing
  • editing; cutting rate/rhythm to rhythm
  • mise en scene, costume, make up, location, props
  • are they lip syncing or not?
  • autorage (star quality, do certain artists look a certain way etc)
  • representation of the star, sexuality, gender, ethnicity, culture, subculture.
  • who's being represented and how? 
  • audience, male gaze? 
MABEL- THINKING OF YOU MUSIC VIDEO ANALYSIS:
  • cutting to the beat
  • lip syncing
  • Constant colours; pink & blue 
  • very fastly edited 
  • song goes slow and the editing goes slow
  • street wear.
  • wears white
  • two boys? is she thinking about someone else? 
BEYONCE - FORMATION MUSIC VIDEO ANALYSIS:
  • there is a simulation of events; news reporting, 
  • beyonce simulating the circumstances making a representation of particular places and communities 
  • CONTEXT: 2016; After Hurricane Katrina
  • hurricane devastated new Orleans
  • New Orleans is particularly black dominated area
  • Black community argued that they were being neglected by government politicians, if they were white community they would've been helped out
  • Setting in New Orleans = Provactive
  • Beyonce standing on police car sinking in water
  • Opens up with ''what happened at the new wil'lins'' what happened in new orleans
  • Makes no pretense about where the video is set and what issues the video is dealing
  • sinking of police car represents that the police just didnt want to know/bother with it.
  • Style of music is bounce that began in that area of america.
  • Rodney King Trial 1991; first FILMED incident when a black man in america was pulled over and beaten up. Police found not guilty, CCTV imagery we see (in formation) we see that this still happens. Picked up by the media but its still ignored. 
  • Black lives matter movement; started on twitter (police brutality) 
  • Beyonce shows this in the video with a image of a small boy dancing infront of the police, strong image; showing inequality, police brutality, bold political statement.
  • Poignant images of slavery
  • Role reversal; post-colonialism gil roy, black women switched in roles of white women (slave masters wives)
  • What would happen if? why is there inequality? why does one group think they're better than the other
  • She's used her own child in the video to highlight the inequality, why should there be race? children dont see race.
  • Beyonce has placed herself at the forefront of black lives matter. 
  • Anti Feminist Terrorist - Bell Hooks
  • Dressing seducitvely, making a mockery of slavery sending mixed messages.
  • Van Zoonen would commend beyonce as a political activist
  • Woman sharing her views, powerful.
  • Imagery; houses flooding, Linking to post modernism
  • Line of dancers give us an impression of an army, black panther movement.
  • Image of Beyonce outside slave owners house being proud of her heritage.
  • Henry Jenkins & Convergence 
  • People who havent seen these events in the media, they''ll be exposed and share them, 
  • Beyonce has used the ideas and concepts and current events to get audiences to get communicating and talking about some of the issues in this music videos
  • performancs
  • dance
  • rich clothing, expensive
  • but not rich background
  • political message; stop shooting
  • reference to hurricane katrina; under water, being a mess, and under water
  • representation; mlk in the newspaper; more than a dream.
  • equality, female power, black power
  • positive and political message. 
  • Police brutality
  • connecting with audience, trying to make the audience understand.
  • Beyonce; powerful and angry. 

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