Music Video Notes (2)

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POSTMODERNISM:

  • A mix and match aesthetic
  • taking influences from different genres
  • the appearance is as important, maybe even more important than the meaning behind.
  • Blurring of time and space
  • non-linear narratives
  • breaking the fourth wall
  • INTERTEXTUALITY is when deliberate references are made to different media products. 
  • The music video is only understood if the reference is understood,
  • Mixing fantasy and reality (simulacra - Baudrillard) 
GOODWIN'S FRAMEWORK ANALYSIS:
  • Think of the authorage
  • Basically the star, the author of the video.
  • The way they present themselves
  • Authorage implies that the artist literally stamps their own visual style onto the music video.
  • This makes them more recognisable to the audience.
  • Establishes the representation of the artist; their sexuality,  dress sense, beliefs and values.
  • Authorage can ADD to the star quality.
  • Ariana Grande is an example of this 
GOODWIN'S FRAMEWORK OF ANALYSIS:

Goodwin (1993) also suggested that some useful themes to analyse and consider in relation  to music video and it's relation to the audience.

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